Advertising novelty.



l. HEIDENREICH.

ADVERTISING NOVELTY.

APPLICATION FILED 050.3.1914.

1,262,788, Patented Apr. 16,1918.

fmffm T N rein. 4

ISIDOBHEVI-bEIlREICH I YQ ILLInoIs.

ADVERTISING NOVELTY.

1,262,788. Specification or armament. Patented Apr. 16, 1918. 7

Application filed December 3, 1914. Serial No. 875,247.

To all whom z'tmay concern:

Be it known that I, Ismon HEIDENREIOH, a citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois, have invented new and useful Improvements in Advertising Novelties, of which the following is a full, clear, concise, and exact description, reference being had to the accompanying drawing, forming a part of this specification.

My invention relates to advertising novelties.

It is one of the objects of my invention to provide an article that is effective as an advertising medium and that possesses also a utilitarian value.

It is a further object of my invention to provide such an article that is economical to manufacture.

Additional objects and benefits of my invention will be apparent from the following description taken in connection with the appended claim.

I have described in the following specification and illustrated in the accompanying drawing an advertising novelty constructed in accordance with my invention, it being understood that changes may be made in the form, construction and arrangement of the parts without departing from the spirit of the invention or exceeding the scope of the appended claim, the form of the invention herein disclosed being merely one preferred embodiment thereof.

In the drawing:

Figure 1 is a perspective view of an embodiment of my invention shown on a pencil;

Fig. 2 is a view in rear elevation of the same device; and

Fig. 3 is a cross-sectional view (enlarged) on the line 33 of Fig. 2, looking in the direction of the arrows, the pencil not being shown.

Referring to the drawing 4. represents a sleevelike portion split, as at 5, so as to be capable of yielding by embracing the end of a pencil 6 or the like. Encircling the sleeve like portion 4:, at top and bottom, are arcuate beads like portion is formed with an abutment 9 7 and 8. Above the bead 7 the sleevewhich serves as an ornamental feature and aids the device in properly embracing the pencil. Below the lower bead 8 extends a retaining clip 10 which is somewhat rounded, the concave side being toward the pencil and which terminates in a knob or button 11 adapted to lie close to the pencil. As will be apparent this clip 10 provides yielding means for securing the pencil to the pocket or the like. 7

The sleeve-like portion 4 is provided at its adjacent edges with lips or flanges 12 which are bent back against the main portion of the member. In this position they are adapted to clamp in place a strip 13 of paper, celluloid or the like on which advertising matter may be printed. The strip, as will be apparent from the drawing, embraces snugly the sleeve-like portion 4L and is "embraced between the beads 7 and 8, which tend to prevent any vertical displacement of the strip.

The complete device, except for the strip of paper or like material, is formed from a single flat blank of suitable material. After the blank has been stamped out it is punched and worked into its finished form with rapid and simple operations. As a result the cost I of manufacture is comparatively slight. The metal parts may be made up in as large quantities as desired with the lips or flanges bent partially back and the advertisement bearing material may subsequently be added in quantities as desired.

The complete device is extremely useful. The construction makes it adaptable to practically all pencils and the like and the clip member 10 enables the pencil to be effectively secured in the pocket of the user. The device presents a neat appearance and there are no protruding parts to catch on the clothing or to be otherwise objectionable. Consequently its effectiveness as an advertising medium is not achieved at the expense of its utility.

Having thus described my invention what I claim as new and desire to secure by Letters Patent is p A card holder formed of a single piece of sheet material comprising a cylindrical split sleeve portion for embracing a cylindrical pencil and forming a backing for a card, ad- 'In Witness whereof, I have hereunto subjacent edges Of said split sleeve portion bescribed my name in the presence oftwo Witing bent back upon themselves to receive the nesses.

ends Of a card surrounding said sleeve, said ISIDOR HEIDENREICH. 5 sleeve being formed with spaced annular Witnesses:

outwardly extending beads, for preventing H. MONROE HUMAsON,

longitudinal displacement of the card ANNE SOLOMON. v

@epfles of this patent may be obtained for five cents each, by addressing the Commissioner efi ltatenta,

Washington, D. W 

